No one outside of casual games can really make Facebook work as a business (as a marketing tool? sure). If Facebook wants to be a true partner, it needs to shoot the lock off its enormous wallet and start *sharing* revenue like YouTube and Apple.
Why on earth should partners invest in developing their Facebook presence if all they get is marketing? Facebook would be bigger than Google search, Apple’s Apps and YouTube’s videos if it shared revenue.
Since Zuckerberg is so smart, I’m thinking the only reason he isn’t sharing revenue on Pages is because he’s saving another bullet for after the IPO. Can you imagine how much more content would be inside of Facebook if it gave page owners 70% of the revenue on their pages?
chris busse: field notes
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bussefn posted this
